SEO Design and Layout
A web site design and layout gives first impression about
your site. There are sites which are too fancy and regular net surfers will
just reach on those sites and will come out even without creating a single
click.
Search Engines are very smart but after all they are software and
not human being who will read the content of their interest. If you make your
site too complicated then Search Engine would not be able to parse the content
of your site properly and finally indexing would not be efficient which will
result in a low rank.
The actual page content should have a keyword density of about 10%
and should weigh in at about 200 words - but there are as many opinions about
this as there are SEO experts. Some say keyword density should be 5% and some
say it should be 20%. 10% works for me.
Here are few guidelines which should be considered while designing
a web page.
You
should have more text content than HTML elements.
No
frames. They are the enemies of Search Engines and Search Engines are Enemies
of Frames.
No
ads if possible. Because most of the ads uses Java Script which is not advised
to be used.
No
JavaScript. If you need JavaScript, call it from an external file rather than
dumping the code in the HTML file. JavaScript drop down menus prevent spiders
from crawling beyond your homepage. If you use them, be sure to include text
links at the bottom of the page.
Nothing
that does not fit perfectly into the page topic; There should be no doubt in
the search engine's mind (or in he user's mind) what your page is about.
No
unnecessary directories. Keep your files as close to the root as possible.
No fancy stuff (Flash, Splash,
Animated Gifs, Rollovers etc.) unless absolutely necessary.
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