SEO Optimized Meta tags
There are two important Meta Tags and they are the meta
description and meta keyword tags. Some search engines may display the meta
description as part of the search results, but the meta keywords tags should
not appear in search results.
The general consensus among SEO experts is that meta tags are
dead. Even so, many of these same experts continue to use meta tags in their
own sites.
For Google
adding the Description Meta Tag won't result in a boost in the Search Engine
Results Pages (SERPs), but the description might be used for the description
for your SERP listings in Google. Yahoo says they use the Keyword Meta Tag when
it ranks a page. So it makes sense to add one for Yahoo and any other minor
search engines that still use.
What do the
Meta Tags Look Like?
You can add following in the head section of the web page:
<meta
name="keywords"
content="KEYWORD1 KEYWORD2
KEYPHRASE1 etc.
about 30 to 40 unique
words">
<meta
name="description"
content="An accurate,
keyword-rich description
about 150 characters">
Meta Description Tag Tips:
There are few important tips for good meta description tags:
Use
keywords in your meta description tag.
Try
not to repeat the words overly often, but try to use multiple syntaxes of your
key words.
There should not be more than 150
characters in a description meta tag of a single web page.
Use a different meta description tag for each page, as
each page is different and stands a better chance of being found if you place a
good title and description on it.
Meta Keywords Tag Tips:
There are few important tips for good meta keywords tags. Please
refer to previous chapter on identifying good keyword.
Use
synonyms
Use
unique keywords
No
need to repeat any given phrase.
You can repeat any word an unlimited
amount of time as long as each time it is part of a different phrase.
Robots Meta Tag:
The important Meta Tag that you may need sometime is the
Robots Meta Tag which looks like this:
metaname="robots"content="noindex,nofollow">
|
Using above
meta tag you can tell to a spider or robot that you do not want some of your
pages indexed or that you do not want your links followed.
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