SEO Title Optimization
Hope you understand the meaning of HTML TITLE tag
which is put inside head tag. The page title (not to be confused with the
heading for a page) is what is displayed in the title bar of your browser
window, and is also what is displayed when you bookmark a page or add it to
your browser Favorites.
This is the one place on a web page where your keywords MUST be
present. Correct use of keywords in the title of every page of your website is
extremely important to Google - particularly for the home page. If you do
nothing else to optimize your site, remember to do this!
The title shouldn't consist of much more than about 9 words or 60
characters, with your keywords used at the very beginning of the title. Since
Google is looking for relevant keywords in the title, this means you should NOT
include your company name in the title unless your company name is very well
known.
Improper or nonexistent use of titles in web pages will keep more
websites out of top rankings on Google than any other factor except perhaps for
a lack of relevant content on a page or a lack of quality links from other
websites that point to your site.
Best Practices for Creating Titles:
Here are some best practices you should follow for creating titles
on pages:
Each
page should have a unique title.
If
practical, try to include your Primary Keyword Phrase in every title of every
page.
Begin
the title of your home page with your Primary Keyword Phrase, followed by your
best Secondary Keyword Phrases.
Use
more specific variations to your Primary Keyword Phrase on your specific
product, service, or content pages.
If
you must include your company name, put it at the end of the title.
Use
the best form, plural or singular, for your keywords based on what WordTracker
says is searched on more often.
Don't
overdo it - don't repeat your keywords more than 2 - 3 times in the title
Make sure the <title> tag is
the first element in the <head> section of your page - this makes it
easier to find by Google.
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