SEO Tips and Methods
SEO techniques are classified into two broad categories:
1. Techniques
that search engines recommend as part of good design referred to as White Hat
SEO, and
2. Techniques that search engines do not approve
and attempt to minimize the effect of referred to as Black Hat or spamdexing.
White Hat SEO
An SEO tactic, technique or method is considered
as White Hat if it follows the followings
If it conforms to the search engine's guidelines.
If it does not involves any deception.
It ensures that the content a search engine indexes and subsequently
ranks is the same content a user will see.
It ensures that a Web Page content should have been created for the
users and not just for the search engines.
It ensures the good quality of the web pages
It ensures the useful
content available on the web pages
Always follow a White Hat SEO tactic and don't
try to fool your site visitors. Be honest and definitely you will get something
more.
Next chapter onward we will put light on White
Hap SEO techniques. The WHST are very simple and can be done without investing
much cost.
Black Hat or Spamdexing
An SEO tactic, technique or method is considered
as Black Hat or Spamdexing if it follows the followings
Try to improve rankings that are disapproved of by the search engines
and/or involve deception.
Redirecting users from a
page that is built for search engines to one that is more human friendly.
Redirecting users to a page that
was different from the page the Search Engine ranked.
Serving one version of a page to
search engine spiders/bots and another version to human visitors. This is
called Cloaking SEO tactic.
Using Hidden or invisible text
or with the page background color, using a tiny font size or hiding them within
the HTML code such as "no frame" sections.
Repeating keywords in the Meta
tags, and using keywords that are unrelated to the site's content. This is
called Meta tag stuffing.
Calculated placement of keywords
within a page to raise the keyword count, variety, and density of the page.
This is called Keyword stuffing .
Creating low-quality web pages
that contain very little content but are instead stuffed with very similar key
words and phrases. These pages are called Doorway or Gateway Pages
Mirror web sites by hosting
multiple web sites all with conceptually similar content but using different
URLs.
Creating a rogue copy of a popular web site which shows
contents similar to the original to a web crawler, but redirects web surfers to
unrelated or malicious web sites. This is called Page hijacking.
Always be away to adopt
any of the above Black Hat tactic to improve the rank of your site. Search
engines are smart enough to identify all the above proprieties of your site and
ultimately you are not going to get anything.
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