What is SEO ??
SEO is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.
SEO is
sometimes also called SEO copyrighting because most of the techniques that are
used to promote sites in search engines deal with text.
SEO Stands for Search Engine Optimization.
SEO is all about optimizing a web site for Search Engines.
SEO is the process of designing and developing a web site to rank well
in search engine results.
SEO is to improve the volume and quality of traffic to a web site from
search engines.
SEO is a subset of search engine marketing.
SEO is the art of ranking in the search engines.
SEO is marketing by
understanding how search algorithms work and what human visitors might search.
If you plan to do some
basic SEO, it is essential that you understand how search engines work and
which items are most important in SEO.
How Search Engine Works?
Search engines perform several activities in order to deliver
search results
Crawling - is the process
of fetching all the web pages linked to a web site. This task is performed by a
software, called a crawler or a spider (or Googlebot, as is the
case with Google).
Indexing - is the process
of creating index for all the fetched web pages and keeping them into a giant
database from where it can later be retrieved. Essentially, the process of indexing
is identifying the words and expressions that best describe the page and
assigning the page to particular keywords.
Processing - When a search request comes, the search engine processes
it . i.e. it compares the search string in the search request with the indexed
pages in the database
What is SEO Copywriting?
SEO Copywriting is the technique of writing the viewable text on a
web page in such a way that it reads well for the surfer, and also targets
specific search terms. Its purpose is to rank highly in the search engines for
the targeted search terms.
As well as the viewable text, SEO Copywriting usually optimizes
other on-page elements for the targeted search terms. These include the Title,
Description and Keywords tags, headings and alt text.
The idea behind SEO Copywriting is that search engines want
genuine content pages and not additional pages (often called "doorway
pages") that are created for the sole purpose of achieving high rankings.
What is Search Engine Rank?
When you search any keyword using a search engine then it displays
thousands of results found in its database. A page ranking is measured by the
position of web pages displayed in the search engine results. If Search engine
is putting your web page on first position then your web page rank will be
number 1 and it will be assumed as with a high rank.
SEO is the process of designing and developing a web site to
attend a high rank in search engine results.
What is on-page and off-page SEO?
Conceptually, there are two ways of doing SEO
On-Page SEO- This
includes providing good content, good keywords selection, putting keywords on
correct places, giving appropriate title to every page etc.
Off-Page SEO - This includes link building, increasing link popularity
by submitting in open directories, search engines, link exchange etc.
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