Content is basically includes what you see on the site: the
text, graphics and even links to outside world. I would condemn using excessive
graphics because they are not Search Engine Friendly plus users feel irritation
when they get downloaded specially over a slow network. Thousands of articles, books and forum entries detail how to make
your site search engine friendly, but ultimately, one rule stands above the
rest: Content is king. But I will say this rule is past now and I would
like to say Unique, high-quality, unduplicated content is the king.Superior the quality of your content, the higher the ranking you
achieve, larger the traffic you gain and greater the popularity of your
website. Search engines prefer good quality sites in their index and search
results.
A relevant, fresh, and timely content is crucial to attracting and
keeping visitors to your web pages. It will help you both draw traffic from
search engines and create audience loyalty.
Unique, High-Quality Content:
When people visit a Web site for information, they want your
unique spin on a topic. How is your material or content unique? Is that
uniqueness obvious and easy to find and to understand? Visitors want unique,
high-quality site content. Its not only your home page content but also all the
linked pages should have useful and easy to understand content.
Now a days search engines have become very smart and they are able
to understand complete grammar and complete phrase. So while raking a page
against other then it matters how rich content is available on a page.Sites with
duplicated, syndicated or free content, who get given red flags by the Search
Engines.
SEO Content Writing ( Copy Writing ):
SEO Content Writing (also referred as SEO Copy Writing) involves
the process of integrating keywords and informative phrases which make up the
actual content of your website.
While writing your web page content following tips may help you in
keeping it better than others.
The
content should be directed for the specified target audience.
Keyword
density is strictly adhered as per search engine guidelines.
Titles
should always be eye-catchers, compelling your visitors to read on and want
what you have to offer in your website.
Don't
use confusing and complex language. Use small statements to make your content
more understandable.
Keep
your web pages short and don't put all the content on a single page.
Divide your web page content also
into short paragraphs.
Other advantages of having great content:
It’s not only SEO you have to think about, but also many factors
will make your site popular.
If
your site is having something really unique then people would like to suggest
it to their friends.
Other
webmasters would like to create a link of your site on thier sites
Your
site visitors will start trusting on your site and they will look forward for
the next content and will keep coming again and again.
Assuming you have been listed out by
any Search Engine but net surfer will click only that page whose content
snippet would look more unique and interesting.
Content is the King
Hope you understand the meaning of HTML TITLE tag
which is put inside head tag. The page title (not to be confused with the
heading for a page) is what is displayed in the title bar of your browser
window, and is also what is displayed when you bookmark a page or add it to
your browser Favorites.
This is the one place on a web page where your keywords MUST be
present. Correct use of keywords in the title of every page of your website is
extremely important to Google - particularly for the home page. If you do
nothing else to optimize your site, remember to do this!
The title shouldn't consist of much more than about 9 words or 60
characters, with your keywords used at the very beginning of the title. Since
Google is looking for relevant keywords in the title, this means you should NOT
include your company name in the title unless your company name is very well
known.
Improper or nonexistent use of titles in web pages will keep more
websites out of top rankings on Google than any other factor except perhaps for
a lack of relevant content on a page or a lack of quality links from other
websites that point to your site.
Best Practices for Creating Titles:
Here are some best practices you should follow for creating titles
on pages:
Each
page should have a unique title.
If
practical, try to include your Primary Keyword Phrase in every title of every
page.
Begin
the title of your home page with your Primary Keyword Phrase, followed by your
best Secondary Keyword Phrases.
Use
more specific variations to your Primary Keyword Phrase on your specific
product, service, or content pages.
If
you must include your company name, put it at the end of the title.
Use
the best form, plural or singular, for your keywords based on what WordTracker
says is searched on more often.
Don't
overdo it - don't repeat your keywords more than 2 - 3 times in the title
Make sure the <title> tag is
the first element in the <head> section of your page - this makes it
easier to find by Google.
SEO Title Optimization
There are two important Meta Tags and they are the meta
description and meta keyword tags. Some search engines may display the meta
description as part of the search results, but the meta keywords tags should
not appear in search results.
The general consensus among SEO experts is that meta tags are
dead. Even so, many of these same experts continue to use meta tags in their
own sites.
For Google
adding the Description Meta Tag won't result in a boost in the Search Engine
Results Pages (SERPs), but the description might be used for the description
for your SERP listings in Google. Yahoo says they use the Keyword Meta Tag when
it ranks a page. So it makes sense to add one for Yahoo and any other minor
search engines that still use.
What do the
Meta Tags Look Like?
You can add following in the head section of the web page:
<meta
name="keywords"
content="KEYWORD1 KEYWORD2
KEYPHRASE1 etc.
about 30 to 40 unique
words">
<meta
name="description"
content="An accurate,
keyword-rich description
about 150 characters">
Meta Description Tag Tips:
There are few important tips for good meta description tags:
Use
keywords in your meta description tag.
Try
not to repeat the words overly often, but try to use multiple syntaxes of your
key words.
There should not be more than 150
characters in a description meta tag of a single web page.
Use a different meta description tag for each page, as
each page is different and stands a better chance of being found if you place a
good title and description on it.
Meta Keywords Tag Tips:
There are few important tips for good meta keywords tags. Please
refer to previous chapter on identifying good keyword.
Use
synonyms
Use
unique keywords
No
need to repeat any given phrase.
You can repeat any word an unlimited
amount of time as long as each time it is part of a different phrase.
Robots Meta Tag:
The important Meta Tag that you may need sometime is the
Robots Meta Tag which looks like this:
metaname="robots"content="noindex,nofollow">
|
Using above
meta tag you can tell to a spider or robot that you do not want some of your
pages indexed or that you do not want your links followed.
SEO Optimized Meta tags
We are discussing everything in Web context so in web
terminology a keyword is a term that a person enters into a search engine to
find specific information. Most people enter search phrases that consists of
between two and five words. Such phrases may be called search phrases, keyword
phrases, query phrases, or just keywords. Good keyword phrases are specific and
descriptive.
There are following concepts related to Keywords which helps in
optimizing keywords on a web page.
Keyword Frequency:
This is calculated as how often does a keyword appear in a site's
title or description. You don't want to go overboard with frequency, however,
since on some engines if you repeat a word too many times, you'll be penalized
for "spamming" or keyword stuffing.
In general though, repeat your keyword in the document as many
times as you can get away with, and up to 3-7 times in your META tags.
Keyword Weight:
This refers to the number of keywords appearing on your Web page
compared to the total number of words appearing on that same page. Some search
engines consider this when determining the rank of your Web site for a
particular keyword search.
One technique that often works well is to create some smaller
pages, generally just a paragraph long, which emphasize a particular keyword.
By keeping the overall number of words to a minimum, you will increase the
"weight" of the keyword you are emphasizing.
Keyword Proximity:
This refers to the placement of keywords on a Web page in relation
to each other or, in some cases, in relation to other words with a similar
meaning as the queried keyword. For search engines that
grade a keyword match by keyword proximity, the connected phrase .home loans.
will outrank a citation that mentions .home mortgage loans. assuming that you
are searching only for the phrase "home loans".
Keyword Prominence:
A
measure of how early or high up on a page the keywords are found. Having
keywords in the first heading and in the first paragraph (first 20 words or so)
on a page are best.
Keyword Placement:
WHERE
your keywords are placed on a page is very important. For example, in most
engines, placing the keywords in the Title of the page or in the Heading tags
will give it more relevancy. On some engines, placing keywords in the link text,
the part that is underlined on the screen in a browser, can add more relevancy
to those words.
Best Places to Put Keywords:
Here is
a list of places where you should try to use your main keywords.
Keywords in the
<title> tag(s).
Keywords in the <meta
name="description">
Keywords in the <meta
name="keyword">
Keywords in <h1> or
other headline tags.
Keywords in the <a
href="http://yourcompany.com">keywords</a> link tags.
Keywords in the body copy.
Keywords in alt tags.
Keywords in <!-- insert
comments here> comments tags.
Keywords contained in the URL or site address, e.g.,
http://www.keyword.com/keywordkeyword.htm.
Finding Keywords:
There
are many different ways to find keywords for your website. Some good keyword
ideas are:
Words people would search
for to find your product or service.
Problems your prospective
customers may be trying to solve with your product or service.
Keyword tags on
competitors websites.
Visible page copy on
competitors websites.
Related search suggestions
on top search engines.
By using an online tools
like: Google Keyword Tool
By analyzing your website
carefully and finding out proper keywords. This task can be done by expert SEO
Copywriters.
Pay attention to stemming
for your keywords - Particularly to what the root word is and what Google
considers to be a match for that word when optimizing pages over time.
You can do brainstorming to identify correct keywords for your site.
SEO Optimized Keywords
A web site design and layout gives first impression about
your site. There are sites which are too fancy and regular net surfers will
just reach on those sites and will come out even without creating a single
click.
Search Engines are very smart but after all they are software and
not human being who will read the content of their interest. If you make your
site too complicated then Search Engine would not be able to parse the content
of your site properly and finally indexing would not be efficient which will
result in a low rank.
The actual page content should have a keyword density of about 10%
and should weigh in at about 200 words - but there are as many opinions about
this as there are SEO experts. Some say keyword density should be 5% and some
say it should be 20%. 10% works for me.
Here are few guidelines which should be considered while designing
a web page.
You
should have more text content than HTML elements.
No
frames. They are the enemies of Search Engines and Search Engines are Enemies
of Frames.
No
ads if possible. Because most of the ads uses Java Script which is not advised
to be used.
No
JavaScript. If you need JavaScript, call it from an external file rather than
dumping the code in the HTML file. JavaScript drop down menus prevent spiders
from crawling beyond your homepage. If you use them, be sure to include text
links at the bottom of the page.
Nothing
that does not fit perfectly into the page topic; There should be no doubt in
the search engine's mind (or in he user's mind) what your page is about.
No
unnecessary directories. Keep your files as close to the root as possible.
No fancy stuff (Flash, Splash,
Animated Gifs, Rollovers etc.) unless absolutely necessary.
SEO Design and Layout
One of the simplest methods to improve your search engine optimization
is to look at the way you name your files. Before writing this tutorial I did
lot of research on file names and found that search engines like Google give
too much importance to file names. You should think what you are going to put
in your web page and then give a relevant file name to this page.
Just try giving any keyword in Google search
engine and you will find file names highlighted with the keyword you have
given. So it simply proves that your file name should have appropriate keyword.
File Naming Style
The filename should preferably be short and descriptive. It’s always
good to use same keywords in file name as well as in page title.
Don't use file names like service.htm or job.htm but use
actual service name in your file name like computer-repairing.htm
Don't use more than 3-4
words in file name and separate them with hyphens rather than underscores. Try
to use 2 keywords if possible.
File Name Example
Notice that keywords are separated by hyphens rather than underscores. Google sees file names as follows:
seo-relevant-filename as seo relevant filename(good)
But Google sees
seo_relevant_filename as seorelevantfilename (not good)
File Extension
It should be noticed that .html, .htm and .php and
any other extension do NOTHING for your visitors, and they are simply a means
of offloading some of the work of configuring your webserver properly onto your
visitors. In effect you are asking them to tell your webserver HOW to produce
the page, not which one?
Many Web masters think that it’s a good idea to use filename
without using extension. It may help you but not a whole lot.
URL Sub-Directory Name
From Search Engine Optimization point of view URL sub-directory name
hardly matters. You try giving any keyword in any search and you will not find
any sub-directory name matching with your keywords. But from user point of view
you should keep very much abbreviated sub-directory name.
Tips..Tips..Tips..
Use
web page file name short, simple, descriptive and relevant to page content.
Try
to use maximum 3-4 keywords in your file name and these keywords should be
appeared in your web page title as well.
Separate
all keyword with hyphen rather than with underscore.
Keep
your sub directories name as shorter as possible.
Keep the file size fewer than 101K
though because Google chops almost everything above that.
SEO Relevant FileNames
You should be able to answer yourself
for the following questions:
Why
do you want to build your website? Why should people buy off your site and not
from other site? What makes you different from others?
Who are your target audience and what
you intend to sell to them?
List
5 - 10 websites which you thing, they are they amazing. Now think why are they
amazing?
Create
5 different domain names. Make at least 1 of them funny. Tell them to a half
dozen people and see which ones are the most memorable. You will get more
honest feedback if the people do not know you well.
Buy your domain name which is more
catchy, memorable and relevant to your business.
SEO Marketing Suthra
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